On March 21st Apple announced new products, updated software, and doubled down on the claim that globally their facilities run on 93 percent renewable power. As IER reported last year, this just isn’t so:
The “100 percent renewable” claim is misleading and disingenuous. As much as companies like Google and Apple love to tout their purchases of wind and solar power, it’s a good thing for their customers that the companies actually still run on reliable and affordable power from the grid (factories and data centers have no use for dilute, intermittent power). The trouble with propagating the 100 percent renewable myth is that it provides the misinformation the wind and solar lobby needs in order to be successful. It makes these technologies sound practical, which helps lobbyists for the wind and solar industries push for subsidies and mandates that impose expensive and unreliable technologies on the rest of us. Going 100 percent renewable is an outrageously expensive and impractical thing to do—it’s irresponsible to make it sound easy or even desirable.
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